5 Mailing and Printing Services That Will Enhance Your Business

Efficiency.

It is a word discussed by business owners to find ways to get more out of less, which is the longer version of saying increasing productivity. You have only a finite amount of time to get things done during each business day, which makes efficiency an important buzzword for your business. One way to wring more out of less involves outsourcing fulfillment & shipping responsibilities to a third party. With the help of Complete Mailing & Printing, outsourcing fulfillment & shipping allows your team members to focus on other tasks, such as promoting products and services to potential customers.

Another way to free up your time involves working with five mailing and printing services that will enhance your business.

Bulk Mailing

Bulk mailing operates on a simple economic principle: The more items that you mail, the lower the mailing cost of each item. Savvy business operators send out items such as brochures, letters, flyers, postcards, and business cards in large quantities to reap the savings of lower per-item costs. This is an especially beneficial service for businesses that announce grand opening sales in which items go out to everyone living within a certain distance. The key to optimizing the financial benefits of bulk mailing is to leverage the power of the other mailing & printing services on this list.

Digital Printing

Printing the correspondence sent out by your business puts a dent in your monthly budget, as well as takes a considerable amount of time. You can save both time and money by changing over to digital printing services. You can easily meet the demand for large printing orders by using digital technology to get the job done. Digital printing is an effective service to meet the demand for large printing orders, such as for flyers that promote an anniversary event held at your business.

Coding Accuracy Support System

Mailing large quantities of items like brochures and letters costs plenty of money in postage, even if you play it smart by utilizing bulk mailing services. The cost of postage rises much faster when a percentage of mailed items go to the wrong address. To reduce the number of mailed items sent to wrong addresses, an important tool called Coding Accuracy Support System (CASS) automatically corrects wrong addresses. CASS is effective at eliminating duplicate addresses, such as when the owner of a home goes by two different names.

National Change of Address Database

Americans are a highly mobile population, with an estimated 20 percent of all residents in the United States moving each year. How does your business keep track of all the movement? The answer is by accessing the National Change of Address (NCOA) database. The NCOA database updates one time a week to identify the people and businesses that have moved a few blocks away or halfway across the country.

Advanced Graphic Design Tools

First impressions matter for your business the moment a customer walks through the front door. Making a first impression also matters for the items that you send out in the mail. Advanced graphic design tools turn ordinary mailed items into correspondence that immediately attracts the attention of recipients. Advanced graphic design tools can change an ordinary-looking business logo into a business logo that sticks in the minds of both regular and potential customers. The tools play an important role in enhancing the appearance of items that are part of your fulfillment & shipping program.

Seamless Delivery Solutions for Your Business Needs

If only there were more than 24 hours in a day. It seems to be a wish on the wish list of most business owners and operators.

Business owners and operators who run profitable organizations are typically skilled at time management.  They delegate responsibilities to the appropriate team members, as well as define processes that need to become much more efficient. One process that many business owners streamline concerns fulfillment & shipping. During an era of historically major supply chain disruptions, it pays to have seamless delivery solutions for your business needs.

At Complete Mailing & Printing, we offer seamless delivery solutions for your business needs. Why do seamless delivery solutions for your business needs matter?

Eliminate Order Errors

What is one of the most frequently cited complaints found in online reviews left for businesses? The answer is customers complaining about receiving the wrong products or not receiving the right products at all. An understaffed business can make mistakes by sending the wrong product to the right customer or sending the correct product to the wrong customer. Outsourcing fulfillment & shipping helps your business eliminate order errors.

Enhanced Customer Service

Growing a loyal customer base is the ticket to increasing sales. Around 20 percent of your customers generate about 80 percent of your sales. The key to retaining customers is to provide them with superior service. A business such as Custom Mailing & Printing that specializes in fulfillment & shipping allows you to spend more time with customers to answer questions, as well as offer different types of services to meet their needs.

Faster Processing Times

Speed is a huge factor in providing seamless delivery decisions for your business needs. A business like Complete Mailing & Printing invests in the most advanced fulfillment and shipping software technology to ensure the timely delivery of products. Our cutting-edge logistics software takes the guessing game out of fulfillment & shipping, as well as allows you to deliver more products in less time. You also benefit from communication tools that immediately alert customers about delivery glitches.

How Does Outsourcing Fulfillment & Shipping Make Your Business More Money?

The primary goal of outsourcing fulfillment & shipping is to make your business more money. You can accomplish this primary goal in four ways.

First, outsourcing fulfillment & shipping frees up more of your time to grow sales. You get the time required to devise sales growth strategies, such as implementing email marketing campaigns. Second, outsourcing fulfillment & shipping decreases your costs by eliminating errors. Third, fewer mistakes during the distribution process build trust with your customers, which often translates into referrals to potential customers. Fourth, Complete Mailing & Printing operates a much more efficient back office system, which allows your business to spend less money on making technological improvements.

Increase sales and decrease costs today by outsourcing your fulfillment & shipping responsibilities with Complete Mailing & Printing. Be sure to ask for our digital printing services as well.

The ABCs of Successful Shipping Strategies

Learning requires successfully mastering building blocks. One of the first building blocks of learning involves mastering the ABCs, which helps young students form words and recognize letter patterns in books. For fulfillment & shipping, business owners and operators must master the ABCs of successful shipping strategies. One startling statistic makes it apparent why it is important to master the ABCs of successful shipping strategies.

Thirty-six percent of online customers abandon a purchase because of shipping costs.

Several factors determine shipping costs. The size and weight of the items shipped represent the most important factors for calculating shipping costs. Business owners and operators also have to account for packing materials, as well as the labor used to fulfill and ship orders. However, lowering shipping costs should be just one of several successful shipping strategies implemented by your company.

Outsource Fulfillment & Shipping

The ABCs of successful shipping strategies start with outsourcing fulfillment & shipping. Hiring a company such as Complete Mailing & Printing to take care of fulfillment and shipping responsibilities delivers several benefits.

First, you free up considerably more time to address other business challenges, such as deciding how to grow your loyal customer base. You no longer have to spend time organizing each fulfillment and shipping order. Second, you save money on printing and mailing costs. Although you pay a third party for fulfillment and shipping services, you save money by not wasting postage on sending mail to the wrong addresses. Third, outsourcing fulfillment & shipping streamlines your back-office management responsibilities.

Offer Varied Rates

One popular shipping strategy involves mixing it up by offering varied rates.

Live rates represent the standard for businesses calculating shipping rates. You offer shipping rates for the exact cost of different sizes, weights, and distances. If the third party handling your shipping services increases rates by 10 percent, your business automatically updates the shipping charges to account for the higher rate.

Table rates follow a set of criteria to calculate shipping charges. For example, one order might calculate shipping rates based on weight, but not size and destination. A table rate allows your business to account for the most volatile costs involved in shipping a particular product. You can offer a discount for shipping on any order that weighs fewer than 1,000 pounds.

Offering a flat rate is easy to calculate because your business charges the same amount regardless of any criteria. This type of shipping rate is used by businesses that outsource a majority of shipping orders to the same third party.

Offer Free Shipping

Offering free shipping does not seem to make good business sense. However, your customers love free shipping. Ninety-three percent of all consumers would buy more products if they received a free shipping service. You can add an incentive like providing free shipping for customer orders that exceed a certain value. Free shipping is not the right service to offer for some businesses, such as businesses that ship low-value orders to the same customers several times every month. Nonetheless, offering free shipping is a smart move for most businesses, especially businesses that ship high-value products.

Understand the ABCs of successful shipping strategies to increase sales and lower operating costs.

How to Make Your Office More Productive Outsourcing Fulfillment and Shipping

As a business owner or manager, you have plenty on your plate that keeps you busy throughout the day. In fact, you probably wish there were a way to squeeze a few more hours out of every workday. One of the keys, and perhaps the most important key, to running a successful business is the ability to delegate tasks to other team members. Delegating tasks frees up more of your time to handle big-picture responsibilities, such as charting a course for growth.

How do you delegate shipping and fulfillment to make your office more productive? The answer lies in partnering with a proven company with an established record of success such as Complete Mailing & Printing.

Let’s learn about the benefits of making your office more productive by outsourcing fulfillment and shipping.

What Are the Benefits of Outsourcing Fulfillment and Shipping?

At the core of running a successful business, you must meet the needs and expectations of your customers. Shipments that are delayed, or worse, lost in the logistics shuffle, can cost you loyal customers. Getting fulfillment and shipping right every time you receive an order is just one benefit of outsourcing the task to an experienced and highly-rated company.

Concentrate on Growing Sales

Delegating tasks allows you as the leader of your business to concentrate on other objectives. No other objective is more important than increasing sales. Outsourcing fulfillment and shipping to the professionals at Complete Mailing & Printing allows you to implement sales growth strategies such as responding to customer questions and creating compelling digital marketing programs.

Decrease Costs

It might appear to be counterintuitive, but paying another company to fulfill and ship customer orders can help your business lower operating costs. First, you avoid encountering logistical issues such as shipping delays. Second, you reduce the costly problem of shipping mistakes. Third, your fulfillment and shipping partner knows where the closest warehouses are to your customers, which dramatically reduces shipping times.

Outsourcing fulfillment and shipping can help your business lower costs by 25 percent.

Build Trust with Customers

Building trust with your customers helps you develop the type of loyalty that leads to repeat sales. You probably have heard the saying, “20 percent of customers generate 80 percent of sales.” One of the most influential ways to build trust is to ensure consistency and transparency in your daily operations. According to several studies, nearly 50 percent of buyers do not reorder from a business that does not demonstrate fulfillment and shipping transparency.

Streamline Back Office Management

A company such as Complete Mailing & Printing operates advanced technology for handling fulfillment and shipping requests. When you outsource fulfillment and shipping to Complete Mailing & Printing, you can downsize your back office management tools like the ones used for item tracking and inventory management. This means you spend less money on technology, which allows you to reallocate financial resources to other tasks.

The Bottom Line: Happier Customers

You have done the hard work of marketing your products. Now, the time has come to seal the deal and grow your base of happy customers by outsourcing fulfillment and shipping to Complete Mailing & Printing.